/image%2F0745916%2F20180820%2Fob_766918_marion-delanchy-communication-agroalim.jpg)
Rarement un best-of aura été aussi riche en pépites créatives ! Particulièrement côté packaging avec des concepts et design plus originaux les uns que les autres... Je ne sais pas pour vous, mais personnellement j'aurais beaucoup de mal à décider de mon préféré. Le mieux est de vous laisser vous-même en juger. Soyez sans crainte, je n'en ai pas oublié la partie publicité ;)
Vous pouvez consulter tous les anciens best-of ici : ♡ Mes coups de food du mois ! ♡)
PACKAGING
/image%2F0745916%2F20201212%2Fob_f10e6a_creative-packaging-salmon-paste.jpg)
/image%2F0745916%2F20201212%2Fob_88eb07_creative-packaging-sardine-paste.jpg)
/image%2F0745916%2F20201212%2Fob_6bff56_design-packaging-sardine-paste.jpg)
/image%2F0745916%2F20201212%2Fob_ea5768_creative-packaging-sardine-paste.png)
/image%2F0745916%2F20201215%2Fob_5c3e7e_mariababia-passkey-aluminium-tube-desi.png)
"Passkey" (poisson en tube - projet finaliste des International Aluminium Tube Design Awards 2013/2014) I Design (concept) : Maria Babia, Barcelone, Espagne (novembre 2020)
/image%2F0745916%2F20201212%2Fob_63770d_booo-jet-black-ice-cream.png)
/image%2F0745916%2F20201212%2Fob_65ae89_booo-black-ice-cream.png)
/image%2F0745916%2F20201212%2Fob_6b06b1_booo-black-ice-cream.jpg)
BOOO (glace de couleur noire spéciale Halloween) I Design (projet étudiant) : Natalia Radnaeva, Russie (novembre 2020)
/image%2F0745916%2F20201212%2Fob_25d2bf_bowlerandkimchi-bean-playing-tennis-pe.png)
/image%2F0745916%2F20201212%2Fob_8d74da_bowlerandkimchi-bean-playing-tennis-pa.png)
/image%2F0745916%2F20201212%2Fob_63c433_bowlerandkimchi-bean-playing-tennis-pa.jpg)
/image%2F0745916%2F20201212%2Fob_25f1fe_bowlerandkimchi-bean-playing-tennis-pa.png)
"Bean Playing Tennis" (sac de balles de tennis - Lauréat Or aux Pentawards 2020) I Design (concept) : Bowler & Kimchi, Pays-Bas (novembre 2020)
/image%2F0745916%2F20201212%2Fob_eacb90_ashitanoshokupan-organic-jam.jpg)
/image%2F0745916%2F20201212%2Fob_0861d4_ashitanoshokupan-koshian-organic-jam.jpg)
/image%2F0745916%2F20201212%2Fob_4c8177_ashitano-shokupan-organic-jam.jpg)
/image%2F0745916%2F20201212%2Fob_22a76a_ashitanoshokupan-anzu-organic-jam.jpg)
/image%2F0745916%2F20201212%2Fob_ad1709_ashitanoshokupan-tsubuan-organic-jam.jpg)
/image%2F0745916%2F20201212%2Fob_cc0287_billboard-ashitanoshokupan-organic-jam.jpg)
Ashitano shokupan (confitures du Japon) I Design : Stamp works, Japon (novembre 2020)
/image%2F0745916%2F20201212%2Fob_1c432a_creative-packaging-jonahs-frozen-fish.jpg)
/image%2F0745916%2F20201212%2Fob_1f84a3_creative-packaging-jonahs-frozen-salmo.jpg)
/image%2F0745916%2F20201212%2Fob_b107b8_creative-packaging-jonahs-frozen-cod.jpg)
Jonah’s - Lauréat d'argent des Pentawards 2020 (morceaux de poissons surgelés) I Design (concept) : SGK Anthem, Pays-Bas (novembre 2020)
/image%2F0745916%2F20201212%2Fob_2fb350_creative-packaging-fruit-juices.jpg)
/image%2F0745916%2F20201212%2Fob_6ddffd_fruit-stop-juices.jpg)
/image%2F0745916%2F20201212%2Fob_e3e9f7_creative-packaging-pineapple-juice.jpg)
/image%2F0745916%2F20201212%2Fob_a032cd_creative-packaging-watermelon-juice.jpg)
/image%2F0745916%2F20201212%2Fob_afe486_creative-packaging-strawberry-juice.jpg)
/image%2F0745916%2F20201212%2Fob_c69505_creative-packaging-pineapple-juice.png)
/image%2F0745916%2F20201212%2Fob_5c56af_creative-packaging-strawberry-juice.png)
/image%2F0745916%2F20201212%2Fob_acea10_creative-packaging-watermelon-juice.png)
Fruit Stop (jus de fruits) I Design : Wonder Machine Studio, Thaïlande (novembre 2020)
/image%2F0745916%2F20201212%2Fob_755eb7_design-pista-serving-package.png)
/image%2F0745916%2F20201212%2Fob_bfa44e_ideation-pista-serving-package.png)
/image%2F0745916%2F20201212%2Fob_23971e_creative-packaging-pistachios.jpg)
/image%2F0745916%2F20201212%2Fob_09b025_creative-packaging-pistachios.png)
Pista - AEW (pistaches) I Design : Abhishek, Inde (novembre 2020)
/image%2F0745916%2F20201212%2Fob_ca81ae_redbreast-irish-whiskey-bird-feeder-bo.jpg)
/image%2F0745916%2F20201212%2Fob_004373_redbreast-whiskey-bird-feeder-bottle.jpg)
/image%2F0745916%2F20201212%2Fob_a838f6_redbreast-whiskey-bird-feeder-bottle.png)
Redbreast Irish Whiskey (whisky irlandais en édition limitée, avec un coffrage qui se transforme en mangeoire à oiseaux une fois la bouteille terminée) I Design (concept) : Nude Brand Creation, Royaume-Uni (novembre 2020)
/image%2F0745916%2F20201212%2Fob_0d5cde_creative-packaging-spanish-wine.jpg)
/image%2F0745916%2F20201212%2Fob_56ba3a_creative-packaging-spanish-meat.jpg)
/image%2F0745916%2F20201212%2Fob_d1071b_creative-packaging-spanish-olive-oil.jpg)
/image%2F0745916%2F20201212%2Fob_6cab87_creative-packaging-spanish-fish.jpg)
Ole tú - Ole tú negocios S.L. (spécialités espagnoles : vin, charcuterie, huile d'olive...) I Design : ALFONSO, Espagne (novembre 2020)
/image%2F0745916%2F20201212%2Fob_23efa6_design-packaging-beeo-organic-honey.png)
/image%2F0745916%2F20201212%2Fob_32dfcb_design-packaging-beeo-organic-honey.jpg)
/image%2F0745916%2F20201212%2Fob_de653d_design-packaging-beeo-honey.png)
/image%2F0745916%2F20201212%2Fob_9cf862_design-packaging-beeo-honey.jpg)
Beeo (miel) I Design (projet étudiant) : Hurtikonn, France (novembre 2020)
/image%2F0745916%2F20201212%2Fob_d13e88_mince-creative-burger-pack.png)
/image%2F0745916%2F20201212%2Fob_8b2c3c_mince-creative-burger-pack.jpg)
MINCE (burgers premium) I Design : Mediahub, Egypte (mars 2020)
/image%2F0745916%2F20201212%2Fob_e46f8c_packaging-kitkat-give-the-planet-a-bre.jpg)
Kit Kat : "Recycle me, give the planet a break" (Kit Kat en édition limitée) I Agence : Wunderman Thompson, Australie (novembre 2020)
PUBLICITÉ
/image%2F0745916%2F20201210%2Fob_876585_creative-campaign-amanita-sauce-extra.jpg)
Amanita : "Extra spicy" (sauces pimentées) I Agence : Gitanos, Costa Rica (juin 2020)
/image%2F0745916%2F20201210%2Fob_6f51bd_pizza-hut-unlimited-icecream.jpg)
/image%2F0745916%2F20201210%2Fob_4d2820_pizza-hut-unlimited-soft-drinks.jpg)
Pizza Hut : "Unlimited Ice cream and soft drinks" I Agence : TBWA\MCR, Manchester, Royaume-Uni (octobre 2019)
/image%2F0745916%2F20201210%2Fob_fd9d66_arcelik-vitaminzone-fridge-kiwi.jpg)
/image%2F0745916%2F20201210%2Fob_204c62_arcelik-vitaminzone-fridge-orange.jpg)
/image%2F0745916%2F20201210%2Fob_fc04a5_arcelik-vitaminzone-fridge-strawberry.jpg)
Arçelik : "Day cycle technology VitaminZone. Sun within the fridge, sun inside your fruits" (un réfrigérateur qui préserve les vitamines des fruits & légumes en reproduisant le cycle du soleil) I Agence : Havas Istanbul, Turquie (septembre 2020)
/image%2F0745916%2F20201217%2Fob_731ba2_creative-campaign-mcdonalds-mcdrive-ha.jpg)
/image%2F0745916%2F20201217%2Fob_f39de0_creative-campaign-mcdonalds-mcdrive.jpg)
/image%2F0745916%2F20201217%2Fob_ded07d_creative-campaign-mcdonalds-mcdrive.png)
McDonald's France / McDrive I Agence : TBWA Paris, France (novembre 2020)
Charal : "Shake your Booty" (viande bovine) I Agence : VMLY&R x Firm Paris, France (novembre 2020)
Haagen-Dazs : "Trojan Peas" (glaces) I Agence : Thinkerbell, Australie (octobre 2020)
Lidl Sweden : "Think outside the post" I Agence : Volt, Stockholm, Suède (novembre 2020)